Restaurant Design

Super Bowl 2015  has created a push for restaurant design in and around Westgate City Center  in Glendale, Arizona. Westgate is anchored by a 2-story AMC Theatre and University of Phoenix Stadium.  We are working with J.J. Girn , an entrepreneur and franchisor of Fresh Healthy Café  a new dining experience moving into the Entertainment District at Westgate. During the design phase of this project I had decided to see Malifacent the movie with my kids. To kill time we hung out in the splash pad area. As I looked to find the empty suite where Fresh was going to be located I noticed how big and bold Buffalo Wings signage was.  It occurred to me that we needed to make sure the signage on Fresh was just as bright and tall.

2014_024-signage concept #2_08_12_14.psd


It is important to use contrast so signage will read correctly.  Look at the photo on the left above, the yellow lettering really POPS!  Fresh Healthy Cafe uses bright lime green and white for their branding so the sign will be able to compete with Buffalo Wild Wings.  I was against putting the signage on the gray block wall being that it would be too far back from Wings lettering.  This just proves how important it is to look at your design from every angle not just as if you were standing in front of the storefront looking straight on. Or even worse never getting out to see a movie!  Most people will take 6 seconds to make up their mind about the visual message of a storefront. You have to convey a positive attraction quickly or it is a design failure.  Like a friendly wave saying “Come on over here, I am clean and fun inside!”

71118 Fresh Healthy.cdr

The rendering above is what the final design will look like.  We thank Bootz and Duke Signage Company for helping us make this a reality.

Most of the equipment to make the healthy wraps, smoothies and salads was established when we first came on board. We took the concept from  Fresh Healthy Cafe and then verified clearances, finalized finishes, light fixture layout and the design of the outdoor patio eating area. We satisfied all the code requirements and worked with the building management and City of Glendale.  We even helped our client select the building contractor.  We spoke with the candidates past clients to ensure this build out will be complete in time for the BIG GAME!


Recent Posts

Older Posts

Office Design – Sliding or swinging doors

Swinging vs. sliding doors, what is your option?

The Perfect Customer Lounge

What are the key ingredients to a good customer lounge? Taking a break from the daily grind is important.  Getting up from your chair, your cubicle or just out of your working environment and relaxing your eyes on a different environment other than the screen 1...

Tenant Improvements

You are either looking or just leased a space or own an existing building and have a few changes you want to make.  The first step is to hire a design professional who can make your project successful.  Whether it's relocating a few interior walls, a complete...


"A small effort made towards completion of a much larger task" What about Bob? (1991) Comedy staring Bill Murray.  (Movie Clip) Dave Ramsey's - "Baby steps into financial freedom".  I need some of this.   "To make progress on something in small...

As-Builts: Conduits and J-Boxes

Field measuring doesn't involve blades of grass.  In the architectural universe, field measuring is a process of recording existing conditions of a building.  A "field" is a piece of property on planet Earth with precise coordinates.  An architect loves to say "Yeah,...

Harmonious Machine for Living

On a rainy and gray morning in March of 2023 Jeffrey, Jan, and I embarked on a road trip to Lincoln, Massachusetts to see the Gropius House.  Driving through the dense New England forest, the roads became winding and time slowed.  Approaching the shining wet gravel...

Architectural Acoustics

Have you ever been out to eat and find it impossible to hear what the friends at your table are saying?  You are hearing a phone conversation from a co-worker in the next cubicle over? It may be from lack of attention to sound absorption in the early design phases of...

Hotel Adams Phoenix

Hotel Adams used to stand proudly on Adams Street and (Centre Avenue) Central Avenue in the middle of an emerging downtown Phoenix, Arizona. In 1910 Hotel Adams was a tinderbox for flames and burnt to the ground. Over time there has always been a hotel there. I have...

AT&T Office Lobby Renovation [2017]

AT&T Office Lobby Renovation [2017] in Tempe, Arizona was a project that Serbin Studio helped design a high security entry and customer experience.  Customers are the Data Center tenants, they do not work in the building but check in periodically. The customer...

726 Monroe Building [2020]

726 Monroe Building [2020] was a project designed by Serbin Studio. Architectural design started in 2020 and building construction completed in 2023.   The building is situated along Monroe Avenue in downtown Buckeye, Arizona. The surrounding neighbors are places like...

Parking spaces. How many do I need?

Are you planning on a new building or a tenant improvement.  Wondering how many parking spaces do I need?   Whether it is for a small office, retail, mercantile, restaurant or something even larger, like a large sport complex?   Number of...

Touchless Technology in Architecture

Touchless Technology for Architecture has been around for many years. We have seen this technology show up in door hardware & bathroom fixtures. All this technology can change the way architecture is designed. In designing the built environment, Architects need to...

Open Stair Treads

When is an open stair tread allowed?