Graphic Design: Historic Buckeye Main Street

Last month I had the irresistible inspiration to design a custom flier for the local businesses in Historic Buckeye, Arizona. The project was first started at a Main Street Coalition mixer when the local business owners voiced a concern for a flier of some kind to attract more Main Street activity.  Back in October I really had no idea what  our team would come up with.  I always keep a file of graphic examples I collect from my travels sometimes a well thought out menu, a smart city guide map, or a vintage travel postcard.  The idea has to hit me and then I know I am ready to work.

buckeye_town_font   ranger_graphic

The graphic on left is the final artwork that I completed for the Historic Buckeye Flier.  The postcard on the right was a treasure I picked up while driving with my family along the Olympic Coast last summer *had to buy a plush flying squirrel for Lily too*.  See, one never knows when the stuff you save will become useful.  The Olympic postcard sits on my bulletin board at my desk. I especially like how the mountains and everything  are not outlined with a profile line to contain the color.  It reminds me of Gustave Baumann color woodcuts.  Now that is an art form I would like to try some day. First I have to master wood carving or at least carving into vinyl.

banner_04_30_13-(r)large formatbanner_04_30_13-(r)large format   

The image on the left is the first pass at rendering the Historic Main Street in Buckeye earlier in 2013.  It is very basic, I was not even up to detailing the rims of the Model A at that time.  The image on the right shows my expanded experience in just 2 months. I really like the subtractive nature of the white. I also liked how crooked the window panes are. For the flier, I tightened the shapes up considerably.  But what a difference of spending some time to learn something new. It is all about repetition of the commands and being patient.

historic_mainstreet   buckeye_town_font

The black and white photo on the left is The Ware Building constructed in 1910 on the southeast corner of 4th Street and Monroe Avenue in Historic Buckeye.  The graphic on the right is for anyone who wanted to see a zoom up on the window reflections.  See the Model A?

There will be more on the flier itself in an upcoming post, this graphic is just a piece of the flier.  The first 2 thousand are being printed right now.  This is an important collaboration among Buckeye Main Street Coalition members, City of Buckeye stake holders and local business owners.  I thank them for taking this step towards encouraging more activity for this new year!

You’re really going to like this: a weekly haiku.

Our World…

Pluck sleep as it sees

Eyes must alternate on grass

Violet dreaming.

-Lara Serbin

Lara Serbin

Lara Serbin is the founder of Serbin Studio. She has had continuous involvement in the design and construction industry since 1995, and worked in all phases of project management, programming, design, and construction administration. Lara has particular interest in conceptual design with respect to cost efficiency and energy conservation.

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