AT&T Office Lobby Renovation [2017] in Tempe, Arizona was a project that Serbin Studio helped design a high security entry and customer experience. Customers are the Data Center tenants, they do not work in the building but check in periodically. The customer experience needed to be re-designed.
Conference Room Too Dark and Tight
Conference Room Before Renovation
Existing conference room was cramped, outdated and lacking latest technologies.
Two existing rooms were combined to make one large conference. The client wanted something artful, An accent wall was designed with an etched texture and LED color changing perimeter. A suspended light fixture helped lighten the mood. New carpet, ceiling tiles, furniture, and finishes were selected by Serbin Studio.
Check-In Lacked Visibility at Entry
Customer Lounge and Security Before Renovation
The dark corner was home to vending machines and elevator. This area was to become the Customer Lounge. Visiting Data Center customers needed a space to have a quick bite to eat and lounge.
The new Customer Lounge was designed with new cabinets finished in plastic laminate. The flooring for the Lounge was vinyl. Two new windows were installed to let in natural light. Mixed furniture layout was designed with both high and low seating.
The existing elevator and vending machines remained in place. Frosted glass floor to ceiling wall was designed to screen the vending machines from the Lobby. Terrazzo tile replaced ceramic tile for the entire Lobby.
Lobby Vestibule Experience Was Outdated
Entry Reception Before Renovation
The existing entry and restrooms were outdated.
The entry and reception security desk was completely reconfigured. The restrooms were renovated with ADA standards, new plumbing fixtures, and finishes. A new accent wall was designed for the Lobby to create color and texture. The end result was an entry sequence that made sense and provided modern control systems for ease of security.
726 Monroe Building [2020] was a project designed by Serbin Studio. Architectural design started in 2020 and building construction completed in 2023. The building is situated along Monroe Avenue in downtown Buckeye, Arizona. The surrounding neighbors are places like Izzy’s Auto Shop, Argento’s Pizza, Pasta, & Wings and Millstone Cafe.
726 Monroe Building – Construction Complete 2022
726 Building had many uses, one of them was a dance studio. Next door there used to be a tiny building that had groceries. The Parker and Associates hand painted sign was the last vestige of that bygone era.
Parker & Associates Real Estate – 2015
The 726 Building is important for two reasons: 1) It’s one of the first stand alone buildings by Serbin Studio. 2) It created much needed office suites for small businesses in downtown Buckeye, Arizona.
726 Monroe Building – Before Construction 2020
726 Monroe Building Facade – Before Construction 2020
726 Monroe Building – Interior Construction – 2022
The steel public art work of desert flora and fauna has been underway for 2 years. It is exciting to see thick steel turned into recognizable barrel cactus, prickly pear, saguaro and ocotillo. In a short while you will be crossing the intersection of Monroe Avenue and 4th Street in Historic Downtown Buckeye and spot the colorful cacti and animals. This project has been a collaboration of many artists like inmates at the Florence Corrections Facility who fabricated the saguaro and ocotillo sculptures, Charlene Powers Broadbent of Powers Leavitt Insurance with Serbin Studio came up with the concepts and Serbin Studio Architects who designed the patterns to create new public art.
Zach Shamblin welding the base of the steel Barrel Cactus.
The barrel cactus and prickly pear is currently being fabricated by Buckeye Union High School welding Instructor Alijandro Jimenez and welding students. Many hours is spent cutting, knocking off excess, grinding, and making smooth.
As student Jonathan Celaya pointed out, “Many connections on the prickly pear sculpture had to be filled with all the multiple angled connections.” Once metal fill is applied, the rough connection gets smoothed out.
Smooth ConnectionsJonathon Celaya tapping off rough bits of steel. Gap between angled steel prickly pear pads.Multiple angled steel prickly pear pads.
It takes lots of attention to detail to bring a flat sheet of steel to life. Some of the tricks are seen here in the road runner. The wings of the bird aren’t just welded directly to the bird body. To give this fast desert bird some 3 dimensional quality and shadow effect, metal spacers are used in between the wing and body. This same technique is used on the previous steel sculpture of the barrel racer. These pieces will be taken to Glendale Powder Coating next week! More to follow on this exciting project for Downtown Buckeye and public art!
Metal spacers between steel Roadrunner wing and body.
Last month was the National Main Streets Conference in Atlanta, Georgia. The Buckeye Main Street Coalition members Jay Broadbent, Charlene Powers, Brian and Kristi McAchran and Lara Serbin were fortunate to attend this important event. We had many opportunities to talk to others who are doing similar events, facade improvements and fundraising. We wanted a different perspective on how to improve historic downtown Buckeye. March 30 through April 1st was packed with learning sessions at the Omni Hotel. Below are some of the sessions offered:
The Museum on Main Street: The Smithsonian Comes to Town
A Rule Breakers Guide to Accessible, Sustainable and Economical Brick Streetscapes
Understanding Today’s Sponsors, Matching their expectations to your needs
People Power: Engaging Your Community Members
Activating Space with Community Partnerships
Defining value in down town festivals and events
Crowdfunding for Public Spaces and Community Places
Mobile Workshops explored downtown districts located in and around Atlanta. City staff, City Managers, Main Street volunteers and business owners took us on walking tours and explained lessons learned regarding revitalization. There are so many lessons and creative ideas that came out of these tours. Meeting other Main Street members was a significant way to affirm or re-examine how we do things. We went to Atlanta to make our downtown Buckeye better.
Buckeye Main Street Coalition at Coca Cola
Atlanta: Historic Downtown Tour
This tour was led by Paul Hammock, Director of Education at the Atlanta Preservation Center. He took us to Five Points, Grant Park and Martin Luther King National Monument. He pointed out the wall of mega buildings dividing circulation. Many historic buildings have been demolished. As with any well developed urban core there have been preservation losses and few wins. He took us to a 1950’s parking structure where the Victorian Kimball House Hotel the most beautiful hotel in Atlanta used to stand.
Kimball House Hotel Atlanta
1950’s Parking Structure replaced Kimball House
The biggest win for the city of Atlanta is the Fox Theatre saved by the wrecking ball by the local citizens. A 1928 lavish theater house with Egyptian and Moorish style interior, halls for dining and outdoor roof decks.
Opening Ceremony Atlanta
The Opening Plenary Session took place at the Fox Theatre and Buckeye Main Street Coalition held the Arizona sign proudly! The most memorable stop was Grant Park, a mile south of downtown. The Atlanta Preservation Center purchased Atlanta’s most significant and endangered house in Atlanta, the antebellum Lemuel P. Grant Mansion. Back in the day this house was king of the hill with acres of cotton. Now the single story is shoe horned among historic homes. Inside the spaces there are artifacts like stair stringers propped up against the exposed thick walls resembling rammed earth walls of the southwest. Before Atlanta Preservation bought this place it looked like a Roman ruin with no roof and nature taking over. This building restoration gives gave me great hope for the Buckeye Historic Courthouse and Jail that is in such need of stabilization.
Lara Serbin at Atlanta Preservation Center
The original wood panel flank the tall window openings. The last stop in the city core was the Martin Luther King National Monument Landmark. Several city blocks are reserved for a museum, crypt, visitor center and the Ebenezer Baptist Church.
Martin Luther King National Monument
I sat in the church pew and listened to Dr. King to rest from taking photos. The space had a simple interior and intricate stained glass. It was a sacred space well cared for.
Tactical Urbanism: 10 Ways to Restore Your Downtown for $500 or Less
In between the mobile tours there were educational workshops. A huge drop cloth, stack of wood pallets and tools told me this was a hands-on 3 hour course. There were 10 different Tactical Urbanism projects happening simultaneously.
Tactical Urbanism Work Session
Volunteers were asked to build things like a flower display and adirondack chair from wood pallets. Even though a lot of it was staged like a cooking show on Food Network, it held my attention. While volunteers were constructing, cutting and bolting the mediator was fielding questions like how to not get in trouble with the highway department after tagging bicycle symbols on downtown streets.
Charlene Powers and Cheryl Sedig at Tactical Urbanism Work Session
Making an adirondack chair out of wood pallets
Maybe that is how most of us want to learn now, with chaos. At the end of 3 hours the teams had constructed a “Parklet”, chairs set on top of a raised platform with movie screen backdrop. I think most folks on Main Street organizations are finding ways to get their projects completed lighter, quicker and cheaper. I walked away with ideas on how to make future workshops in downtown Buckeye more interactive and fun.
Monroe: Creating a Downtown Destination through Local Investors Tour
The road that leads to Monroe is flanked with grand mansions of the cotton era. Monroe has its dark stories of segregated mass lynching in 1946 and current poverty, but they acknowledge their past honestly and embrace agrarian roots with pride. The historic downtown is vibrant with stores like Buckles Hardware, Little Italy’s Peppino’s Pizzaria and Rinse Bath & Body.
Monroe, GA historic downtown
City officials, Main Street volunteers and buildings owners were there to greet us at The Wayfarer Music Hall a community space to lease. Lemonade, ginger cookies, vase of flowers and goodie bags made me realize the impact of hospitality. The owner of the building was there, she was a Monroe native and had rehabilitated the 1910 building into a vital community event center in the historic corridor. The first floor she leases out for events like rehearsal wedding dinners. A second entrance opens to a flight of narrow wood stairs leading to The Wayfarer Hotel.
The Wayfarer Hotel
The Hotel is self sufficient without check in or full time staff. The walls have exposed brick and original plaster. Even the coffee bar is a shared space.
The Wayfarer Music Hall
She kept the improvements to the interior simple by only carving out what was necessary like a 3 compartment sink, hand wash station, ADA restroom and lockbox. Made me think of Buckeye and how we could so use a space like this to host events. It is a sign of the times to create a space that has an open ended use.
Keep Marching On with Faith, Hope and Love. Dr. Martin Luther King
Super Bowl 2015 has created a push for restaurant design in and around Westgate City Center in Glendale, Arizona. Westgate is anchored by a 2-story AMC Theatre and University of Phoenix Stadium. We are working with J.J. Girn , an entrepreneur and franchisor of Fresh Healthy Café a new dining experience moving into the Entertainment District at Westgate. During the design phase of this project I had decided to see Malifacent the movie with my kids. To kill time we hung out in the splash pad area. As I looked to find the empty suite where Fresh was going to be located I noticed how big and bold Buffalo Wings signage was. It occurred to me that we needed to make sure the signage on Fresh was just as bright and tall.
Signage
It is important to use contrast so signage will read correctly. Look at the photo on the left above, the yellow lettering really POPS! Fresh Healthy Cafe uses bright lime green and white for their branding so the sign will be able to compete with Buffalo Wild Wings. I was against putting the signage on the gray block wall being that it would be too far back from Wings lettering. This just proves how important it is to look at your design from every angle not just as if you were standing in front of the storefront looking straight on. Or even worse never getting out to see a movie! Most people will take 6 seconds to make up their mind about the visual message of a storefront. You have to convey a positive attraction quickly or it is a design failure. Like a friendly wave saying “Come on over here, I am clean and fun inside!”
The rendering above is what the final design will look like. We thank Bootz and Duke Signage Company for helping us make this a reality.
Most of the equipment to make the healthy wraps, smoothies and salads was established when we first came on board. We took the concept from Fresh Healthy Cafe and then verified clearances, finalized finishes, light fixture layout and the design of the outdoor patio eating area. We satisfied all the code requirements and worked with the building management and City of Glendale. We even helped our client select the building contractor. We spoke with the candidates past clients to ensure this build out will be complete in time for the BIG GAME!
![AT&T Office Lobby Renovation [2017]](https://serbinstudio.com/wp-content/uploads/2023/06/att_photo_03-1080x675.jpg)
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