by Lara Serbin | Jul 11, 2014 | Blog, Collaboration, Graphics, Uncategorized
There I was watching our final brochure getting printed out at lightening speed today. This brochure is the second try at coming up with a brochure for Buckeye Main Street Coalition. We are a group that volunteers our time to make Down Town Historic Buckeye look better. We want new and current businesses to thrive on Buckeye Main Street.
This is a big ass printer at a place called http://www.lithotechaz.com/ in downtown Phoenix. Shelly Butler, with Forms Management is a Buckeye girl who helped us find the right place to print this vertical accordian style double sided brochure. The place was on Grand Avenue and 27th Avenue which is pretty industrial place. So I found out that Grand Avenue really has an end point today. It ends at Indian School Road. Now you can all sleep.
Everything looked so sharp and the colors were really deep. I did notice the sky could have been blended a bit better because the cowboy photo was not quite tall enough. So only you and I know. Next printing I guess. No one will care except for me. Even the horse hair is so crazy sharp.
So one side has photos of fun things to do in Buckeye like go to a demolition derby, get a burger at Cafe 25:35, go to a car show, buy some jeans at Saba’s Western Store and have 99 cent tacos at La Placita Cafe. Then on the flip side is the map with location dots. We tried to squeeze everyone on there. If you are not on there just call me up and we will put you on there for the next printing.
There are so many printing options. I think as being the graphic designer it helps to go and watch how it is actually printed. By visiting a print house it is a great way to learn about new finishes, colors and formats. There were so many exciting projects going on at once at Lithotech today. There is a lot that happens behind the scenes. It is isn’t as easy as design a brochure and poof it magically appears at your doorstep as a folded brochure. There are many steps to the finished product. Right now our brochure is probably waiting to get the bleeded edges cut off and then folded.
by Lara Serbin | Mar 21, 2014 | Architecture, Blog, Collaboration, Uncategorized
A business friend of mine Julie Sullivan with Dominion Real Estate Partners started Tomorrow’s Winners a youth empowerment program 5 years ago. She invited me to tell my story on how I became an architect at this event today at Buckeye High School.
Heith Reade
Heith Reade with BMO Harris Bank spoke first. All the girls loved his organized and confident message. He had a power point and he connected well with the young women.
Lydia Evanson
Next up was Lydia Evanson with LME Creative Human Resources. The cool thing about her presentation is how she invited the students to come up to the stage and do a career shout out. Lydia and Heith are both business friends from the Buckeye Valley Chamber and The Rotary Club of Buckeye.
Lara Serbin
I was the last speaker today. I felt really relaxed with the huge power point behind me. Forget the need for a laser pointer. I just pointed with my arm. I was impressed with the questions they asked at the end. Most of the questions were regarding why I chose architecture and some of the challenges along the way. I had about 10 questions! A record for me. I have the privilege of speaking again to Youngker High School in Buckeye tomorrow.
A special thanks to Julie Sullivan for giving me this great opportunity and Pat Rovey of the Buckeye Women’s Club for saying those nice things about the cook book cover I designed.
Lara Serbin
by Lara Serbin | Jan 15, 2014 | Blog, Collaboration, Commercial Architecture, Graphics, Planning
The view from the double swinging aluminum doors of the Chase Bank in Historic Buckeye is quite spectacular. Everything inside is a typical Chase interior except when you glance out the front doors which looks onto the rustic aged super graphics painted on the brick of the historic San Linda two story building. The rustic brick cropped image beyond the glass doors is such a stark contrast to the sleek commercial interior. You know you are in the heart of Historic Buckeye.
I was dropping off a stack of the brand new maps of Historic Buckeye. I had some banking to do and after I was done I shared the map with teller Blanca Villareal. She became very friendly as she explained, “I have lived in Buckeye since I was 10 years old.” She was excited that something had been done like this for Buckeye. The Buckeye she remembers was a robust down town full of activity and buzz. The flier made her feel hopeful for the future. She thought the maps would be a great item to give to a new client opening up an account. Blanca has noticed that more people are buying homes and opening new accounts in Buckeye. Derek Stephens, a third generation Buckeye local and personal banker for this particular Chase branch was happy to see the fliers. He opened up the flier and his whole face lit up, “This is awesome! I love the photo of Hobo Joe!”.
[print_gllr id=1403]
This map was a group effort designed and printed by the Buckeye Main Street Coalition. I am very proud indeed to be a member of this group. Our group combines the unique skills and vantage points of both public and private sectors to revitalize down town historic Buckeye commercial district. Through a gradual process that begins with small steps, sustainable improvements are being achieved.
Haiku for the week:
A Reflection On:
Hellbent dilema
or lofty grace following.
Stay up dancing too.
-Lara Serbin
by Lara Serbin | Jan 6, 2014 | Architectural Planning, Blog, Graphics, Planning
Last month I had the irresistible inspiration to design a custom flier for the local businesses in Historic Buckeye, Arizona. The project was first started at a Main Street Coalition mixer when the local business owners voiced a concern for a flier of some kind to attract more Main Street activity. Back in October I really had no idea what our team would come up with. I always keep a file of graphic examples I collect from my travels sometimes a well thought out menu, a smart city guide map, or a vintage travel postcard. The idea has to hit me and then I know I am ready to work.
The graphic on left is the final artwork that I completed for the Historic Buckeye Flier. The postcard on the right was a treasure I picked up while driving with my family along the Olympic Coast last summer *had to buy a plush flying squirrel for Lily too*. See, one never knows when the stuff you save will become useful. The Olympic postcard sits on my bulletin board at my desk. I especially like how the mountains and everything are not outlined with a profile line to contain the color. It reminds me of Gustave Baumann color woodcuts. Now that is an art form I would like to try some day. First I have to master wood carving or at least carving into vinyl.
The image on the left is the first pass at rendering the Historic Main Street in Buckeye earlier in 2013. It is very basic, I was not even up to detailing the rims of the Model A at that time. The image on the right shows my expanded experience in just 2 months. I really like the subtractive nature of the white. I also liked how crooked the window panes are. For the flier, I tightened the shapes up considerably. But what a difference of spending some time to learn something new. It is all about repetition of the commands and being patient.
The black and white photo on the left is The Ware Building constructed in 1910 on the southeast corner of 4th Street and Monroe Avenue in Historic Buckeye. The graphic on the right is for anyone who wanted to see a zoom up on the window reflections. See the Model A?
There will be more on the flier itself in an upcoming post, this graphic is just a piece of the flier. The first 2 thousand are being printed right now. This is an important collaboration among Buckeye Main Street Coalition members, City of Buckeye stake holders and local business owners. I thank them for taking this step towards encouraging more activity for this new year!
You’re really going to like this: a weekly haiku.
Our World…
Pluck sleep as it sees
Eyes must alternate on grass
Violet dreaming.
-Lara Serbin
by Lara Serbin | Dec 16, 2013 | Architecture, Blog
My family and I went on the West Valley Rock & Mineral Club field trip. The main stops were Dixie Mine to look for turquoise, 4th of July Butte to dig up Agates and finally Sundad Ghost Town. Looking for rocks doesn’t cost anything, its fun to find a cool rock and I really love listening to Chuck’s stories during the hot dog cook out in the desert during lunch.
Remember https://serbinstudio.com/exploring-harquahala-ghost-mining-town/, well Chuck went on that trip too. There were about 15 WVRM members yesterday which included these 2 crazy guys from Kentucky with super thick accents. It was like they just stepped off their homemade time machine last stop Vietnam War. One of them thought I looked more like a Pat! Once he knew my name he said it perfectly. Nicest and liveliest guys you ever want on a WVRM trip.
Jeff and Chuck have the most rock and mineral knowledge of the crew. Our second stop after finding a lot of turquoise treasures at the Dixie Mine was 4th of July Butte, Chuck said “This is where people from Phoenix would come to set off fireworks since they weren’t allowed to blow up anything in Phoenix!” The Butte must have been famous after the age of the auto, I mean who would ride in a horse and carriage for 70 plus miles to the middle of nowhere!
As we got out of our dusty cars, jeeps and trucks we took in the mountains all around us with cool names like Yellow Medicine Butte and Woolsey Peak. The kids were running around all excited after Chuck informed everyone, “You wanna cross the road and look fur Blue Agates along side of the washes, everything west of the roads bin picked over!”
Chuck was right, we all found tons of Agate. Since I am flexible and tiny my tactic was to crouch under the brambling Palo Verde trees growing in the middle of the washes. I quickly found glints of cool greyish blue in the dried mud. After I broke my nail and cut my finger digging them out I held them up to the sun and I could see the rock glowing from within. The outside is porous with small holes like a sponge and the inside is like looking into the eye of a dark desert monsoon. Awesome! It is miraculous something so gorgeous is just laying covered in dust and mud in the desert.
We did end our trip at Sundad a hippie ghost town. There were no buildings just neatly arranged organic shapes with rusted out trinkets and beautiful broken glass in the center. The site did have a peace and love vibe it was still giving off from it’s once thriving Hippie Commune of the 1960’s and 70’s.
Stop your car and walk in the desert.
