by Lara Serbin | Oct 18, 2013 | Architecture, Blog, Collaboration, Commercial Architecture, Planning
Alice Dryer Insurance Building is a project Serbin Studio has been working on for the last year. If you read last weeks post I talked about the alley improvements along the Benbow Veterans Park. See the big green mesquite tree in the before and after photos, well that is where the Benbow Park is and the alley as well. This is the epicenter of revitalization all the result of Buckeye Main Street Coalition steadfast commitment to change.
So what do you think of the dusty teal? The photo to the right is what Alice’s current building looks like. She has occupied this building for the last 36 years and is ready to clean up the look. If you can see Levi’s Absolute Screen building a little further down, it is a denim blue color. Brick on the San Linda Hotel on the far corner, blue denim on Levi’s building, brick on Café 24:35 and then dusty teal on Alice’s building. Rhythm. I can’t wait for construction on this project!
Many piles of cardboard and glue were the result of me coming up with alternative ideas to improve the façade but at the end of the day I kept it simple just like the original Buckeye Tin Shop of 1900’s Buckeye. The Tin Shop later evolved into grocery, bath house and audio shop. In the 30’s an addition was built on the east end for a slim burger joint called Joe’s Eats. The remains of the bar stools are still there in the floor today. Ann McArthur who works with Alice can remember sitting on those bar stools watching the flow of a sweaty cook hashing out patties for a Buckeye lunch rush. The Wimpy from Popeye graphic is still on the interior bearing wall with the famous saying, “I will gladly pay Tuesday for a hamburger today!”
Special thank you to Buckeye Mayor Meck, Council members and Buckeye Main Street Coalition for making this project a reality.
by Lara Serbin | Sep 17, 2013 | Architectural Planning, Architecture, Blog, Planning
I don’t have a signature style, but I do have a signature approach to building projects. I like to pursue projects that I have a fondness for. A few years back I asked myself what I would really like to work on as an architect and I thought of fixing up historic buildings in Buckeye, Arizona. From Serbin Studio it takes about 20 minutes for me to get to historic Buckeye. It makes sense to work in my own community. I feel at home when I am in Buckeye. The people who live in the Town still read the paper and talk to one another daily. When I say talk to each other, I mean talking face to face at the Elk’s Lodge or just in passing at Café 25:35, a local haunt for burgers with names like Palo Verde! Alice Dryer, owner of Dryer Insurance has a penguin figurine collection that would blow you clear to Tonopah. What more could you want in a Town?
Monroe Street Scape 2013-2014
The Monroe Street Scape project is a collaborative project between Serbin Studio and Buckeye Main Street Coalition. Serbin Studio provided the necessary drawings to convey what the business owners wanted in terms of the most logical placement of trees, banner poles, brick cross walks and side walk shade structures. This is an ongoing project that will be executed by WC Scoutten in collaboration with Buckeye Main Street Coalition.
Miller Jackson Gateway 2012
This project started with the Town of Buckeye tapping Buckeye Main Street Coalition to do something about the blight on the N/E corner of Jackson and Miller. Main Street and Serbin Studio provided a wall concept that would allow for partial screening of the trailer park. I mean the roof pitches of the trailers really weren’t so bad if the base was cleaned up with a residential scaled wall. The key was to get the height just right…not too tall and not too low. We didn’t want residents to hang laundry over the wall *don’t get any ideas now* but we didn’t want the wall to cover too much. BMSC is not done on this corner, we still want to add native trees and a horse trail.
Buckeye Graphics 2012
The Buckeye Women’s Club was talking about creating a cookbook of local recipes for the Arizona Centennial. A standard cover for the Buckeye Valley Heritage Cookbook was being kicked around so I offered to help them out with creating something that would be more custom made. All the photos used on the cover were carefully selected by Pat Rovey and Verlyne Meck. Serbin Studio did the watercolor sun and composed the graphics in photoshop. Rotary Club of Buckeye needed a new image for their trading banner. Lara Serbin worked with Charlene Powers *it was all Charlene’s idea* to create the four quadrants that represent Buckeye’s major industries that keeps Buckeye Open For Business.
Wayfinding Signage 2012-2013
Buckeye Main Street Coalition and Serbin Studio was involved in the design of the Wayfinding signage posts that cover Monroe Avenue and Miller Avenue in down town Buckeye. WC Scoutten was the engineer and Motivational Systems constructed the monuments for the Town of Buckeye. The signs help direct visitors to the local attractions with colorful arrows against a dark rustic metal shingle sign. The corrugated panels are a throw back to the local cotton gin construction materials.
East Buckeye Park and Ride 2012
East Buckeye Park and Ride 2011-2012
Serbin Studio was the architect of record for this Town of Buckeye public project. W.C. Scoutten was the engineer for the project and Hunter Construction was the contractor. The project includes plenty of parking structure canopies so you can leave your car in the shade while taking the bus to a far flung destination. It is a connector for transit situated along Interstate 10 and Jackrabbit Road. You can see it from the freeway if you look for the shining galvanized silo that anchors the site.
Benbow Veterans Park 2011-2012
This was the first project I worked collaboratively with Buckeye Main Street Coalition. It is a park dedicated to the fallen military and civil officers of Buckeye, Arizona. The original memorial wall was situated at the Buckeye Police Precinct on South Apache Road. The wall was in bad shape and out of the public foot traffic on Main Street. BMSC transformed the historic Sidewalk Park to Benbow Veterans Park with a new memorial wall in black polished granite and benches for public events like Veterans Day. Since the groundbreaking ceremony in 2012 many people visit the park daily to chill out under the huge mesquite shade trees and talk to Frank.
Jimmy Mack…all this time I thought it was Jimmy Back. Now I can sleep.
by Lara Serbin | Sep 6, 2013 | Architectural Planning, Architecture, Blog, Collaboration, Graphics, Planning
I took one of those personality tests this week. Only because it was required by my Executive Forum group that I belong too. I really hate those things. I didn’t like my results when I read through them probably because they were so right on the MONEY. My review makes me sound like some superficial name dropper who wants to please everybody. I am such a people pleaser at my core. I am an outfielder. I take time to catch the ball. But I do like to be part of a team. I actually prefer to be managed. This is so true. Just tell me what to do. If I am in a management role I will inspire others to action. I do have to be careful not to overpraise people. My reason for being is Aesthetics. Period. Are you so surprised? A girl in the outfield who wants everything to look pretty. I really saw my strengths in yesterday’s design review meeting. *why is this in italics?*
I am the Design Chairperson for Buckeye Main Street Coalition. Yesterday we all met to review some remodel plans for one of the historic buildings along Monroe. There are the more domineering members of the group who immediately analyzed the square footage of the new remodel. I could see myself sitting and taking this in. I didn’t have any comments right away. We all feel comfortable with one another. We all agreed that the smartest response was to retain the historic nature of the front façade.
I had my role of buff tracing paper and my pencils ready. Tracing paper is invaluable because you can lay it over a photo or façade and sketch any changes over it. You can see through it. You can lay many layers over the photo to keep evolving the idea. My pens were not allowing me to sketch fast enough and I didn’t have a black Prisma pencil so I used Kelp Green. I started to zone out while everyone was talking. I loved that moment sitting there with my team helping them put down on paper what it was they were thinking. We had gone over this project through emails months ago but meeting face to face was so much more effective. This sketching and listening is my reason for being. I want to do this more. I could sketch like that everyday. It is not the same sketching by myself at my light table. I like listening to my team because they have been in their position for decades and know what to do. Some of them have gone to church services in the building. The thing I like the most about my team is the speed they make decisions.
It was good to know that even though I will never be the pitcher I do add to the team standing in the outfield with my nerdy LLBean canvas bag.
by Lara Serbin | Aug 30, 2013 | Architectural Planning, Architecture, Blog, Collaboration, Graphics
Whether you know you do it or not, wherever you go anywhere your eyes look for color balance. This week, I picked out some gems from my library to show color balance in my past travels.
The top floor of the Seattle Public Library has great balance of color. For me, this balance is about complimentary colors playing with one another. The light powder puff blue window system makes the fiery red carpet tiles look redder. I love the depth of the pattern on the carpet, it draws the eye into the dark shadows and light accents on the flowers. The base of the column is matching the carpet and the dark furniture grounds the whole scene.
Tomato doll hangs inside the Owl Sprit in Port Townsend, Washington State. The interior of this place is a good balance of earthy and cool colors. I know if the interior was black and white ONLY the soft tortilla tacos with beans and rice would definitely NOT be as good. The interior colors, home made food and patchouli hippy vibe make this my all time favorite place to eat. Ever….for all time. Period. Done.
Color balance in the desert is hard to see because most colors are diluted by the intense sunlight. When it is overcast or early in the morning colors in the desert can really pop. Lily and I visited Cosanti, an artistic bell making studio designed by Paolo Soleri last June. I loved all the dusty turquoise and bronze colors against the sand colored structures that remind me of Luke Skywalker’s aunt and uncle’s home in Tatooine. *can’t believe I just looked that up for you*
This graphic billboard was a visual relief in the tightly packed city of New York. It is a masterful example of how the dirty white and brick buildings sandwich the punchy art. This particular sky blue color works well because it is a crossover color which means it is a color most often found in nature. The bright white jumps out against the gray base below. “…the human eye sees white as a brilliant color. For that reason it works well for contrast, in signage, at point-of-purchase, in packaging, or any other usage where it will catch the eye.” – Leatrice Eiseman author of Pantone Guide to Communicating with Color.
Jeffrey wanted to show you his car photos. I chose this one out of the stash because the white is so snappy against all the green turf and red gravel. There is a lot of color on everyone’s clothing which doesn’t give the eye anywhere to rest. Try to imagine this Morgan in terra cotta! Cars definitely add interest when you are driving on a graphite freeway with sky blue overhead.
I hope you have a fun weekend!
Lara Serbin
by Lara Serbin | Aug 22, 2013 | Architectural Planning, Architecture, Blog, Collaboration, Data Center Design, Planning
In 2010, Digital Realty, a world wide data center company completed an exterior upgrade on a local Phoenix landmark building. The building was built in 1947 for the Arizona Republic and then bought in late 90’s by Sterling [now I/O], and purchased by it’s current owners, Digital Realty in 2006. Isn’t is interesting that the building was built for a newspaper printing company with steady news on paper and now it has digital data constantly flowing in through colorful cables. This is Jeffrey’s post, but I had to add that.
On a hot May Day back in 2012, Gary and I took a walk around the building. It is located smack in the middle of downtown Phoenix, bounded by major streets named after past Presidents. We have Van Buren on the South side, Polk on the North and 1st and 2nd streets frame its East and West boundaries. As we walked the exterior, Gary pointed out sidewalks with various finishes, irregular cut sandstone (cheesy Southwest), salmon colored concrete (making you hungry), and grey concrete (exciting). It had been butchered throughout the years to allow for utilities to enter the building, feeding it power, water and data.
We both agreed something needed to be done to bring the sidewalks up to the sleek elegance of the recent exterior building make over including new texturing, paint, lighting and signage. We both knew the City would expect something in return for upgrading sidewalks. Did they want our first child?
In a long extensive back and forth tennis rally, working with the City of Phoenix Streets Department, Economic Development, we came to an agreement on new LED street lighting, with a resolution to who was to install and pay for this extra expense that we did not anticipate or plan to cover.
The project is now in final stages of completion. Sidewalks have been pulverized into small pieces, removed and replaced with new shiny, ok actually dull grey concrete which compliments the Grey Digital exterior and matches the City of Phoenix standard sidewalks. The new plants add a touch of green. Digital Realty exterior upgrade at 120 East Van Buren will be complete.
