by Lara Serbin | Jul 11, 2014 | Blog, Collaboration, Graphics, Uncategorized
There I was watching our final brochure getting printed out at lightening speed today. This brochure is the second try at coming up with a brochure for Buckeye Main Street Coalition. We are a group that volunteers our time to make Down Town Historic Buckeye look better. We want new and current businesses to thrive on Buckeye Main Street.
This is a big ass printer at a place called http://www.lithotechaz.com/ in downtown Phoenix. Shelly Butler, with Forms Management is a Buckeye girl who helped us find the right place to print this vertical accordian style double sided brochure. The place was on Grand Avenue and 27th Avenue which is pretty industrial place. So I found out that Grand Avenue really has an end point today. It ends at Indian School Road. Now you can all sleep.
Everything looked so sharp and the colors were really deep. I did notice the sky could have been blended a bit better because the cowboy photo was not quite tall enough. So only you and I know. Next printing I guess. No one will care except for me. Even the horse hair is so crazy sharp.
So one side has photos of fun things to do in Buckeye like go to a demolition derby, get a burger at Cafe 25:35, go to a car show, buy some jeans at Saba’s Western Store and have 99 cent tacos at La Placita Cafe. Then on the flip side is the map with location dots. We tried to squeeze everyone on there. If you are not on there just call me up and we will put you on there for the next printing.
There are so many printing options. I think as being the graphic designer it helps to go and watch how it is actually printed. By visiting a print house it is a great way to learn about new finishes, colors and formats. There were so many exciting projects going on at once at Lithotech today. There is a lot that happens behind the scenes. It is isn’t as easy as design a brochure and poof it magically appears at your doorstep as a folded brochure. There are many steps to the finished product. Right now our brochure is probably waiting to get the bleeded edges cut off and then folded.
by Lara Serbin | Oct 9, 2013 | Architecture, Blog, Graphics, Planning
Historic Buckeye is starting to shape up in so many ways. Buckeye Main Street Coalition will be working on the Alley along Benbow Veterans Park. This alley is top of the hit list for 2013-2016 Design Initiatives because it is at the epicenter for the latest revitalization efforts. The alley is the artery for Café 25:35 and Benbow Veterans Park which both recently completed new construction efforts. Pedestrians flock to both of these attractions. BMSC wants to see more of this forward moving activity along the main street in Buckeye. The activity is already motivating shop keepers like Sharon Torres of Buckeye Valley News to transform their building facades as well. The ball is rolling and gaining speed.
Lara Serbin, photo credit: Sharon Torres, Buckeye Valley News
Torres is currently remodeling the interior of Buckeye Valley News so she can offer Wi Fi, books to read, vintage type writers to play with and a lounge for teens. The interior smelled of fresh paint from the metal shelving being painted next to turn of the century printing presses.
Painted super graphics on the outside of Buckeye Valley News could have huge potential for all pedestrians to feel they have just found a special place on their way to meet a friend for lunch. Torres mentioned how she liked band entertainment in the allies of Denver, Colorado. Sounds like a road trip. There could be outdoor seating, colorful graphics, green and mutli-purpose zones. The super art above is from Barrio Café in Phoenix, Arizona. The art community have taken over the buildings in Phoenix with murals. I have been there several time to take photos. I like how the artistas have a group signature. Torres and many other Buckeye stakeholders would like to see rodeo and historic images of Buckeye. We have to start somewhere and the alley is a good place.
This is a weeded gap entry to the skeletal remains of the old O’Malley Building. I have to say I felt fearful standing under the buckling building today and watching the pigeon find a landing place on the trusses. Boarded up squares are storefront windows facing 4th Street, which is a prominent main street perpendicular to Monroe Avenue. This lot is at the intersection of two infamous Avenues of Buckeye.
Torres has lots of ideas for this desolate lot that she sometimes visits being that it is next door to the Buckeye Valley News. Torres and I both believe in saving as much as we can of downtown Buckeye. Every piece of metal panel, rotted wood and peeled paint has value for future use. Torres would like to see the lot turned into a farmers market. Her ideas were inspirational to me today. It is good to have a friend who understands the value of history and the character it can add for future generations.
