by Lara Serbin | Jul 11, 2014 | Blog, Collaboration, Graphics, Uncategorized
There I was watching our final brochure getting printed out at lightening speed today. This brochure is the second try at coming up with a brochure for Buckeye Main Street Coalition. We are a group that volunteers our time to make Down Town Historic Buckeye look better. We want new and current businesses to thrive on Buckeye Main Street.
This is a big ass printer at a place called http://www.lithotechaz.com/ in downtown Phoenix. Shelly Butler, with Forms Management is a Buckeye girl who helped us find the right place to print this vertical accordian style double sided brochure. The place was on Grand Avenue and 27th Avenue which is pretty industrial place. So I found out that Grand Avenue really has an end point today. It ends at Indian School Road. Now you can all sleep.
Everything looked so sharp and the colors were really deep. I did notice the sky could have been blended a bit better because the cowboy photo was not quite tall enough. So only you and I know. Next printing I guess. No one will care except for me. Even the horse hair is so crazy sharp.
So one side has photos of fun things to do in Buckeye like go to a demolition derby, get a burger at Cafe 25:35, go to a car show, buy some jeans at Saba’s Western Store and have 99 cent tacos at La Placita Cafe. Then on the flip side is the map with location dots. We tried to squeeze everyone on there. If you are not on there just call me up and we will put you on there for the next printing.
There are so many printing options. I think as being the graphic designer it helps to go and watch how it is actually printed. By visiting a print house it is a great way to learn about new finishes, colors and formats. There were so many exciting projects going on at once at Lithotech today. There is a lot that happens behind the scenes. It is isn’t as easy as design a brochure and poof it magically appears at your doorstep as a folded brochure. There are many steps to the finished product. Right now our brochure is probably waiting to get the bleeded edges cut off and then folded.
by Lara Serbin | Jan 15, 2014 | Blog, Collaboration, Commercial Architecture, Graphics, Planning
The view from the double swinging aluminum doors of the Chase Bank in Historic Buckeye is quite spectacular. Everything inside is a typical Chase interior except when you glance out the front doors which looks onto the rustic aged super graphics painted on the brick of the historic San Linda two story building. The rustic brick cropped image beyond the glass doors is such a stark contrast to the sleek commercial interior. You know you are in the heart of Historic Buckeye.
I was dropping off a stack of the brand new maps of Historic Buckeye. I had some banking to do and after I was done I shared the map with teller Blanca Villareal. She became very friendly as she explained, “I have lived in Buckeye since I was 10 years old.” She was excited that something had been done like this for Buckeye. The Buckeye she remembers was a robust down town full of activity and buzz. The flier made her feel hopeful for the future. She thought the maps would be a great item to give to a new client opening up an account. Blanca has noticed that more people are buying homes and opening new accounts in Buckeye. Derek Stephens, a third generation Buckeye local and personal banker for this particular Chase branch was happy to see the fliers. He opened up the flier and his whole face lit up, “This is awesome! I love the photo of Hobo Joe!”.
[print_gllr id=1403]
This map was a group effort designed and printed by the Buckeye Main Street Coalition. I am very proud indeed to be a member of this group. Our group combines the unique skills and vantage points of both public and private sectors to revitalize down town historic Buckeye commercial district. Through a gradual process that begins with small steps, sustainable improvements are being achieved.
Haiku for the week:
A Reflection On:
Hellbent dilema
or lofty grace following.
Stay up dancing too.
-Lara Serbin
by Lara Serbin | Oct 18, 2013 | Architecture, Blog, Collaboration, Commercial Architecture, Planning
Alice Dryer Insurance Building is a project Serbin Studio has been working on for the last year. If you read last weeks post I talked about the alley improvements along the Benbow Veterans Park. See the big green mesquite tree in the before and after photos, well that is where the Benbow Park is and the alley as well. This is the epicenter of revitalization all the result of Buckeye Main Street Coalition steadfast commitment to change.
So what do you think of the dusty teal? The photo to the right is what Alice’s current building looks like. She has occupied this building for the last 36 years and is ready to clean up the look. If you can see Levi’s Absolute Screen building a little further down, it is a denim blue color. Brick on the San Linda Hotel on the far corner, blue denim on Levi’s building, brick on Café 24:35 and then dusty teal on Alice’s building. Rhythm. I can’t wait for construction on this project!
Many piles of cardboard and glue were the result of me coming up with alternative ideas to improve the façade but at the end of the day I kept it simple just like the original Buckeye Tin Shop of 1900’s Buckeye. The Tin Shop later evolved into grocery, bath house and audio shop. In the 30’s an addition was built on the east end for a slim burger joint called Joe’s Eats. The remains of the bar stools are still there in the floor today. Ann McArthur who works with Alice can remember sitting on those bar stools watching the flow of a sweaty cook hashing out patties for a Buckeye lunch rush. The Wimpy from Popeye graphic is still on the interior bearing wall with the famous saying, “I will gladly pay Tuesday for a hamburger today!”
Special thank you to Buckeye Mayor Meck, Council members and Buckeye Main Street Coalition for making this project a reality.
by Lara Serbin | Sep 17, 2013 | Architectural Planning, Architecture, Blog, Planning
I don’t have a signature style, but I do have a signature approach to building projects. I like to pursue projects that I have a fondness for. A few years back I asked myself what I would really like to work on as an architect and I thought of fixing up historic buildings in Buckeye, Arizona. From Serbin Studio it takes about 20 minutes for me to get to historic Buckeye. It makes sense to work in my own community. I feel at home when I am in Buckeye. The people who live in the Town still read the paper and talk to one another daily. When I say talk to each other, I mean talking face to face at the Elk’s Lodge or just in passing at Café 25:35, a local haunt for burgers with names like Palo Verde! Alice Dryer, owner of Dryer Insurance has a penguin figurine collection that would blow you clear to Tonopah. What more could you want in a Town?
Monroe Street Scape 2013-2014
The Monroe Street Scape project is a collaborative project between Serbin Studio and Buckeye Main Street Coalition. Serbin Studio provided the necessary drawings to convey what the business owners wanted in terms of the most logical placement of trees, banner poles, brick cross walks and side walk shade structures. This is an ongoing project that will be executed by WC Scoutten in collaboration with Buckeye Main Street Coalition.
Miller Jackson Gateway 2012
This project started with the Town of Buckeye tapping Buckeye Main Street Coalition to do something about the blight on the N/E corner of Jackson and Miller. Main Street and Serbin Studio provided a wall concept that would allow for partial screening of the trailer park. I mean the roof pitches of the trailers really weren’t so bad if the base was cleaned up with a residential scaled wall. The key was to get the height just right…not too tall and not too low. We didn’t want residents to hang laundry over the wall *don’t get any ideas now* but we didn’t want the wall to cover too much. BMSC is not done on this corner, we still want to add native trees and a horse trail.
Buckeye Graphics 2012
The Buckeye Women’s Club was talking about creating a cookbook of local recipes for the Arizona Centennial. A standard cover for the Buckeye Valley Heritage Cookbook was being kicked around so I offered to help them out with creating something that would be more custom made. All the photos used on the cover were carefully selected by Pat Rovey and Verlyne Meck. Serbin Studio did the watercolor sun and composed the graphics in photoshop. Rotary Club of Buckeye needed a new image for their trading banner. Lara Serbin worked with Charlene Powers *it was all Charlene’s idea* to create the four quadrants that represent Buckeye’s major industries that keeps Buckeye Open For Business.
Wayfinding Signage 2012-2013
Buckeye Main Street Coalition and Serbin Studio was involved in the design of the Wayfinding signage posts that cover Monroe Avenue and Miller Avenue in down town Buckeye. WC Scoutten was the engineer and Motivational Systems constructed the monuments for the Town of Buckeye. The signs help direct visitors to the local attractions with colorful arrows against a dark rustic metal shingle sign. The corrugated panels are a throw back to the local cotton gin construction materials.
East Buckeye Park and Ride 2012
East Buckeye Park and Ride 2011-2012
Serbin Studio was the architect of record for this Town of Buckeye public project. W.C. Scoutten was the engineer for the project and Hunter Construction was the contractor. The project includes plenty of parking structure canopies so you can leave your car in the shade while taking the bus to a far flung destination. It is a connector for transit situated along Interstate 10 and Jackrabbit Road. You can see it from the freeway if you look for the shining galvanized silo that anchors the site.
Benbow Veterans Park 2011-2012
This was the first project I worked collaboratively with Buckeye Main Street Coalition. It is a park dedicated to the fallen military and civil officers of Buckeye, Arizona. The original memorial wall was situated at the Buckeye Police Precinct on South Apache Road. The wall was in bad shape and out of the public foot traffic on Main Street. BMSC transformed the historic Sidewalk Park to Benbow Veterans Park with a new memorial wall in black polished granite and benches for public events like Veterans Day. Since the groundbreaking ceremony in 2012 many people visit the park daily to chill out under the huge mesquite shade trees and talk to Frank.
Jimmy Mack…all this time I thought it was Jimmy Back. Now I can sleep.
